Content Creation Workflows with OpenClaw

Content Creation with OpenClaw

OpenClaw can be your content creation partner — brainstorming ideas, drafting posts, editing copy, and managing publication workflows.

Blog Post Workflow

Step 1: Ideation

"Brainstorm 10 blog post ideas about [topic]. For each, suggest a title and a one-line hook."

Step 2: Outline

"Create a detailed outline for the post titled '[chosen title]'. Include an intro, 4-5 main sections, and a conclusion."

Step 3: Draft

"Write a first draft based on this outline. Aim for 1,500 words. Use a conversational but authoritative tone."

Step 4: Edit

"Review this draft for clarity, grammar, and flow. Suggest improvements."

Step 5: SEO

"Optimize this post for SEO. Suggest a meta title, meta description, and 5 target keywords."

Step 6: Save

"Save the final version to content/blog/[slug].md"

Social Media Content

Twitter/X Threads

"Turn this blog post into a Twitter thread of 8-10 tweets. Start with a hook, end with a CTA."

LinkedIn Posts

"Rewrite this as a professional LinkedIn post. Keep it under 1,300 characters."

Instagram Captions

"Write an Instagram caption for a post about [topic]. Include relevant hashtags."

Newsletter Writing

Weekly Digest

Set up a cron job:

{
  "schedule": "0 9 * * 5",
  "action": "Search for the top 5 stories in [industry] this week. Write a newsletter digest with summaries and links. Save to content/newsletter/this-week.md",
  "channel": "telegram"
}

Editing Assistance

• "Proofread this text for grammar and spelling"
• "Rewrite this paragraph to be more concise"
• "Adjust the tone to be more formal / casual / persuasive"
• "Check for passive voice and suggest active alternatives"

Content Calendar

"Create a content calendar for the next month. Plan 3 blog posts, 12 social media posts, and 4 newsletters. Save it to content/calendar-march.md"

Tips

• Provide your brand voice guidelines in USER.md or MEMORY.md
• Use memory to store content templates and style guides
• Chain steps: draft → review → edit → publish
• Keep a content ideas file that OpenClaw adds to over time